Digital Marketing Trends You Need To Know In 2023
Digital marketing trends don’t just change year over year. Quarter over quarter, even month over month we see new trends emerge, weak ones fade, and the strongest ones standing the test of time.
It can be a lot to keep up with, but not to worry – we’re here to help you stay up to date.
Here’s what we saw trending in 2022 and we anticipate seeing in 2023.
AI is becoming smarter by the minute – quite literally – and is taking marketing platforms by storm. When properly implemented, AI can massively increase leads and provide a competitive edge – not to mention streamline internal processes that take up employee’s precious time. In 2023, we expect to see an expansion across brands as consumers and employees become more comfortable interacting and using it.
For instance, the addition of a Chatbot to your website can provide you with insightful data about who is visiting, what they need, and how you can adapt your website to improve their experience, while the visitor experiences engagement and understanding instantly- which can lead to heightened brand loyalty.
From Chatbots guiding users through purchasing processes and creating personalization, to AI software that can write copy and code for you there is no end to where AI will go and help brands grow.
GOOGLE ANALYTICS 4
Google Analytics is here to stay, but it is evolving in 2023 into GA4. The expansion of analytics into data collection from websites and apps will be focused on event-based data. Why is the transition away from session-based data an evolution to be excited about embracing?
Event-based analytics will provide more concrete evidence and details on the digital journey your customer takes. This means we can better analyze and strategize how to have the customer take the journey, complete the journey, and talk about the journey. The update will also include privacy controls, simplified predictive capabilities, and direct integrations into media platforms.
The existing Google Analytics (Universal Analytics) will shut down in July 2023 so there is no better time to start migrating and configuring your analytics than now.
Simple. Interactive. Attention-grabbing.
Have you seen the circus homepage? It’s a great example of the integrated motion website design trend that has been and will continue to be embraced into 2023.
Other website trends to be aware of in 2023 include: scrolling effects, animated illustrations & cursors, cinemographs, video, and kinetic typography. Each of these trends -when used strategically for your brand- infuses life and brings a dynamic edge to your website. These trends all encompass movement, spark interest, and get people invested in what will happen next while on your website.
There are rumours that the Y2K aesthetic may make a comeback on websites- if that’s your style- hone into one design element to make it pop and keep it modern.
Technical trends which focus on functionality are at the forefront for websites. None of which is surprising! There will be a focus on download speeds and site loading to keep website visitors engaged and reduce bounce rates. Smart loading websites, where the accessed content loads while the rest of the website takes a coffee break, will increase efficiency and run faster.
There is also the potential to build websites by utilizing the data trends- thanks GA4!- to create a more personalized experience for each unique visitor. These more intuitive and consumer driven websites can increase conversion potential. This isn’t a new trend- choose your own adventure personalized picture books have been around for years- it’s now just moved fully into the digital space.
It’s no secret that video has been king in the social media space – 2022 only affirmed that further. With the ever-increasing rise in popularity of TikTok, and platforms like Instagram trying to keep up, video is standing firm as the leading content format on social. As users’ attention spans continue to dwindle and markets continue to become more and more saturated, short form captivating video will continue to connect with audiences on a personal level, communicating key messages quickly and with lasting impressions.
EMPLOYEE ADVOCACY & INFLUENCERS
More and more businesses are harnessing the power of their employees and other influencers to be spokespersons for their brand. Audiences don’t just want to hear directly from brands – they want to hear from real people talking about brands. These authentic connections reach wider, untapped audiences and scratch the personalized messaging itch – another increasing trend.
Across all of these trends you’ll find that there is on overarching conversation of creating usable and accessible content for all people. This isn’t new, but will continue to grow in 2023, from ensuring easy to read and understand text, colours, and language on your website and social media to image, video, and emoji descriptions and captions. Ensuring your content is accessible increases your audience reach and provides additional information about your brand to the consumer.