b2b marketing

Whether Your Company Sells Forklifts or Forks, the Same Principles Apply

Our B2B clients are a mix of manufacturers, equipment distributors, heavy industry, associations and medical supply companies. B2B companies have seen rapid changes in the way they reach and connect with customers and audiences. This transition to a mix of online and in-person selling has resulted in its own set of marketing and sales challenges. Both channels must work together effectively and seamlessly to drive awareness, trial and purchase. This is our area of expertise.

A Strategic and Integrated Approach to Maximize Your Marketing Investment

As an integrated marketing company we offer experience and expertise in both online and traditional media, from consumer goods marketing, to marketing for the manufacturing industry, to marketing industrial products and services. We understand how to balance the media options to achieve your objectives, whether that’s to increase web traffic, lead generation, product launch, market share, brand loyalty or all of the above.

Capabilities include:

• marketing strategy & plan development
• website development / shopping carts
• SEO optimization
• social media management
• internal marketing campaigns
• sales collaterals & promotions
• tradeshows & events

Specialization

• brand development or refresh
• B2B content marketing, from consumer goods marketing to industrial marketing services
• B2B email prospecting and lead generation
• social media content and contests
• B2B copywriting services
• print collateral (from small to large format)
• product packaging design
• web design and development (from simple to complex, custom websites)
• seasonal marketing campaigns