How we got an Email Open Rate
224% over the Retail Average*
1 Single Email sent to over 6,000 subscribers
Open Rate of OVER 41%
224% over the Retail Average
The Results
Let’s get right to the point.
A +40% Open Rate on Email Campaigns is almost unheard of.
We received an Open Rate of OVER 41% for 1 Single Email sent to over 6,000 subscribers.
The Strategy
It’s all in the Subject Line.
You may think you can design and deploy an Eblast on your own.
But good copywriting SELLS.
This Eblast was not only beautifully designed, the subject line was attention-grabbing and current. It spoke to the audience.
Tactics
Through a series of contests and other opportunities, we had developed a mailing list over a period of time. We then developed a Segmented Eblast program with deployment on a consistent basis, month over month. Customers knew when to expect the message in their in-box and open rates were consistently measured to determine results.
Summary
Eblasts provide a direct channel of communication with customers who want to hear about your brand. We often personalize emails which boosts Open Rates.
Knowing the optimal time to send, and offering an incentive, all contributed to the success of this program.
“…email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.”
Neil Patel, Top Influencer on the web, Wall Street Journal
*Mailchimp benchmarks October 2019