our team

As president and owner of circus, Cheryl is a hands-on manager responsible for leading our growth and success since founding circus in 2004.

Cheryl has knowledge and experience in all aspects of marketing and advertising, from strategic planning to copywriting and everything in between. Where Cheryl truly shines, however, is her ability to bring each of those areas together. She provides strategic oversight across all client initiatives, participates in strategy development and big picture program planning, while the day-to-day management of projects is assigned to specific managers and account coordinators.

Cheryl has provided strategic oversight across all client initiatives, for both national and local brands, including:

• Wajax 
• Whirlpool Corporation
• Bayer Canada
• Black River Juice
• The Honest Company
• Fallsview Casino Resort
• Bramalea City Centre 
• Yorkdale 
• Oshawa Centre
• Upper Canada Mall 
• Zellers

BRANDS LIZ HAS WORKED ON: 

Retail

Bentall LP, Brookfield, CentreCorp, Cadillac Fairview, Ivanhoe Cambridge, Morguard, Primaris, Oxford Properties, RioCan

Industry Experience

Retail, Shopping Centres, Developers

WHAT LIZ ACTUALLY DOES: 

As the leader of our Retail Team I train and mentor staff, develop campaigns and ensure all projects run on time and on budget. A typical day may find me writing a marketing plan, developing a strategy or making a client presentation.  I’m a problem solver.  Give me a situation and I’ll help you figure out a creative solution.

WHY MARKETING? 

It all started in Grade 11 when I won the Ontario High School Marketing Competition.  I’ve been developing new ways to engage consumers ever since!

BRANDS ANGIE HAS WORKED ON: 

B2B/B2C

Making Waves Swim School, Intrawest Resort Club Group, NYE Industries, Oakville Community Foundation, Ontario Bollards, SilverCreek Group, Wajax Industrial Components

Retail

Bramalea City Centre’s FashioniCITY Loyalty Program, RioCan

INDUSTRY EXPERIENCE:

B2B, Corporate, Environmental, Industrial, Retail, Travel & Tourism

WHAT ANGIE ACTUALLY DOES:

Assessing, planning and implementing digital media strategies that build brands and maximize budgets. I work closely with clients and other stakeholders to interpret requests, build relationships, creatively solve problems and provide clear direction for everything digital from managing website builds, social media, online ads, email marketing, contests and other digital promotions.

WHY MARKETING?

The ultimate reward is seeing our expertise and effort creating real-world results for our clients.

BRANDS MARKO HAS WORKED ON: 

CPG

Black River Juice, Castrol, Celestica, Chapman’s Ice Cream, Post Cereal, Prestone, Schick, Stone Mill Bread, The Honest Company

B2B/B2C

Brampton Transit, Loretta Foods Ltd., Mars Canada, Parks Canada, Salerno Dairy, Unilever, Vermont Castings Group, Wajax Industrial Components, York University

Retail

Brookfield, CentreCorp, East Side Mario’s, Morguard, Primaris, Sobeys, RioCan

INDUSTRY EXPERIENCE:

Consumer Package Goods, Retail, Real Estate Development Healthcare, Government, Technology, Food & Beverage, Professional & Trade Services, Education

WHAT MARKO ACTUALLY DOES:

My role at circus is to generate outstanding creative, lead & mentor a team of designers & successfully manage the creative department.

WHY DESIGN?

I enjoy the daily challenge of coming up with uncomplicated, effective solutions for our client’s complex problems.

Norm joined the circus troupe after a long career in education, property management, administration and consulting. He’s passionate about helping people learn and achieve their full potential.

BRANDS NICOLE HAS WORKED ON:

CPG

Delonghi, Philips, Proctor and Gamble, Saputo, Yum Brands

B2B/B2C

Postmedia, Toronto Star

Retail

Brookfield, Cadillac Fairview, Ivanhoe Cambridge, Morguard, Primaris, RioCan, Sobeys, Winners

INDUSTRY EXPERIENCE:

Food & Beverage, Consumer Packaged Goods, Retail Marketing, Financial, Print Media

WHAT NICOLE ACTUALLY DOES:

Creating award-winning campaigns for shopping centres across Canada since 2012.

With a background in marketing analytics, I’m able to provide strategic recommendations to clients that meet their objectives. As a retail marketing expert, I understand the challenges and opportunities related to property management and development as well as the unique quirks of the retail marketing world.

WHY MARKETING?

I love to see my projects come to life…from the initial idea to execution!

BRANDS JEN HAS WORKED ON: 

CPG

Bacardi, Hershey, Labatt, Nestlé Purina, PepsiCo, Proctor & Gamble, Smucker’s, Wrigley

Retail

Brookfield, CentreCorp, Morguard, RioCan

INDUSTRY EXPERIENCE: 

Consumer Packaged Goods, Food & Beverage, Experiential Marketing, Event Marketing, Retail Marketing

WHAT JEN ACTUALLY DOES: 

Leads the marketing strategy, integrated programming, advertising and shopper engagement for Shopping Centres across Ontario.

WHY MARKETING? 

I love it for three reasons: it welcomes innovation & creativity, no two days are ever the same, it’s great to work in a discipline that drives consumer behaviour, brand awareness & brand recognition.

BRANDS DOINA HAS WORKED ON:

Arby’s, Cavendish, General Motors, Harley Davidson, Hilton Hotels Honors, John Deere, Mars, Mobilicity, Somersby, Wajax Industrial Components, Wrigley

INDUSTRY EXPERIENCE:

Industrial, Consumer Package Goods, Not-for-Profit, Fast Food, Confectionary, Pharmaceutical, Hospitality, Automotive, Service.

WHAT DOINA ACTUALLY DOES:

I work closely with my clients to develop corporate branding and marketing campaigns to address key business objectives. I lead the strategy development and oversee the execution of each initiative to ensure they meet their objectives and move the brand forward both internally and externally.

WHY MARKETING:

Regardless of the size of the business or the product and service, marketing has the ability to change the consumer’s behavior and/or attitude toward a product or service. It gives me a great deal of satisfaction to be able to develop strategies and campaigns that do just that.

BRANDS SYDNEY HAS WORKED ON:

B2B/B2C

Acerus Pharmaceutical Corporation, Allergan Inc., Biogen, Hoffmann-La Roche, Janssen Pharmaceuticals Inc., Novo-Nordisk Canada Inc., Omnipod Canada, Santen Canada, Taiho Oncology Canada, Wajax Industrial Components

INDUSTRY EXPERIENCE:

Commercial / Industrial Equipment & Products, Canadian Benefit Plan Advisors, Pharmaceutical

WHAT SYDNEY ACTUALLY DOES:

Hearing my client’s company goals. Creating and providing strategic opportunities. Executing the plan from ideation to analysis.

WHY MARKETING?

Marketing is the perfect outlet for the combination of my adventurous imagination and passion for measurable results.  

BRANDS SIENNA HAS WORKED ON:

B2B/B2C

Forbes.com, McGill University, The Globe and Mail, Wajax Industrial Components

Retail

CenterCorp, Brookfield, Morguard, RioCan

INDUSTRY EXPERIENCE:

Business & Leadership, Industrial, Journalism, Non-Profit, Promotional Products, Sustainability, Shopping Centres

WHAT SIENNA ACTUALLY DOES:

Day to day, I develop and execute strategies that help clients thrive on their social media platforms.  I write copy – sometimes in French! – for an array of clients, from heavy machinery to shopping centres.

WHY MARKETING?

There are never-ending ways to creatively communicate a message – marketing helps us find the perfect one.

BRANDS BILL HAS WORKED ON: 

CPG

Black River Juice, Coca-Cola, Good Red Earth Soap Company

B2B/B2C

Brampton Transit, Ferguson Chemical Innovation, Fluid Concepts, Incoe Corporation, Shred-it, The Town of Milton, VW Roadsport, Wajax Industrial Components

Retail

Brookfield, CentreCorp, Morguard, Primaris, RioCan

INDUSTRY EXPERIENCE: 

Consumer Packaged Goods, Corporate, Industrial, Food & Beverage, Environmental

WHAT BILL ACTUALLY DOES: 

I create visually appealing and compelling creative in any necessary medium. Whether I am laying out print collateral, designing a website, shooting custom images at a photoshoot, filming an interview or animating in After Effects, whatever the job requires, I make it happen.

WHY DESIGN? 

Because without design, advertisements and brands are just noise. The world needs design.

Having worked in the digital fashion realm both as a graphic designer and online manager of social and digital content, Hayley’s a designer with flair. She’s able to capture a brand’s personality and essence, and communicate its key attributes in unique and engaging ways. So if you catch her deep in thought, she’s likely envisioning her next brilliant solution.

BRANDS ERIC HAS WORKED ON:

CPG

Lemon Hart Rum, Steam Whistle Brewing

B2B/B2C

Speedy Auto Service, HBC, Whirlpool, Fallsview Casino

Retail

Brookfield, Cadillac Fairview, CentreCorp, Ivanhoe Cambridge, Morguard, Primaris, RioCan

INDUSTRY EXPERIENCE:

Auto Repair & Servicing, CPG, Food & Beverage, Not-for-Profit, Retail

WHAT ERIC ACTUALLY DOES:

As a strategist, innovator and inventor, I contribute to a regular stream of new ideas and approaches to solve client and company problems and bring them to fruition.

WHY MARKETING?

Clients, customers and their relationships always present new and exciting opportunities.  I love to find fresh solutions to problems within those boundaries.

BRANDS CHRIS HAS WORKED ON:

B2B/CPG

CanWorld, Making Waves Swim School, Sick Kids, SilverCreek Group, Yorkdale, Wajax Industrial Components

Retail

CenterCorp, Morguard, RioCan

INDUSTRY EXPERIENCE:

Industrial Products, Medical Equipment, Not-for-Profit, Real Estate, Retail

WHAT CHRIS ACTUALLY DOES:

My day to day activities as a front-end developer revolve around programming client websites with an emphasis on subtle interface tweaks, tasteful animations and on-screen transitions.

WHY MARKETING?

Every day I get the chance to work on a diverse set of projects and immerse myself in different industries.

BRANDS DENITA HAS WORKED ON:

CPG

Black River Juice, The Honest Company

B2B/B2C

Brampton Transit, Dylex, Silvercreek Group, Venator Group, Wajax Industrial Components, Woolworth

Retail

Brookfield, Cadillac Fairview, CentreCorp, Ivanhoe Cambridge, Morguard, Primaris, RioCan

INDUSTRY EXPERIENCE:

Merchandise Buying, Photoshoots, Project Management, Retail Marketing, Store & Fixture Design, Staging, Visual Merchandising

WHAT DENITA ACTUALLY DOES:

My day to day activities revolve around managing the various projects internally at circus to ensure timelines are met, creative stays on strategy while keeping the project on budget.

WHY MARKETING?

Every day we can solve problems, make a difference, and generate lasting results.

Karen definitely knows how to keep the troupe under control at circus headquarters. From invoices and tax returns, to client dockets and office expenses, she likes to say she’s got one of the most grueling, yet satisfying jobs in the office.