our team

Cheryl has enjoyed an outstanding and varied career in communications including senior level positions in public relations, marketing and advertising.  As president and owner of circus, Cheryl is responsible for leading our growth and success since founding circus in 2004. 

Cheryl provides strategic oversight that is creative, insightful and business smart across all client initiatives, for both national and local brands.  Major accounts have included:  Whirlpool Canada, Bayer, Zellers, Bramalea City Centre and Wajax.

While Cheryl is always focused on good business she is also passionate about being a good community citizen.  As a Director of the Halton Chamber of Commerce she was active promoting local business initiatives to foster business growth. Local charities are also very important to her and circus is an active partner with Food4Kids and others.

BRANDS SYDNEY HAS WORKED ON:

B2B/B2C

Acerus Pharmaceutical Corporation, Allergan Inc., Biogen, Hoffmann-La Roche, Janssen Pharmaceuticals Inc., Novo-Nordisk Canada Inc., Omnipod Canada, Santen Canada, Taiho Oncology Canada, Wajax Industrial Components

INDUSTRY EXPERIENCE:

Commercial / Industrial Equipment & Products, Canadian Benefit Plan Advisors, Pharmaceutical

WHAT SYDNEY ACTUALLY DOES:

Hearing my client’s company goals. Creating and providing strategic opportunities. Executing the plan from ideation to analysis.

WHY MARKETING?

Marketing is the perfect outlet for the combination of my adventurous imagination and passion for measurable results.  

BRANDS ERIC HAS WORKED ON:

CPG

Lemon Hart Rum, Steam Whistle Brewing

B2B/B2C

Speedy Auto Service, HBC, Whirlpool, Fallsview Casino

Retail

Brookfield, Cadillac Fairview, CentreCorp, Ivanhoe Cambridge, Morguard, Primaris, RioCan

INDUSTRY EXPERIENCE:

Auto Repair & Servicing, CPG, Food & Beverage, Not-for-Profit, Retail

WHAT ERIC ACTUALLY DOES:

As a strategist, innovator and inventor, I contribute to a regular stream of new ideas and approaches to solve client and company problems and bring them to fruition.

WHY MARKETING?

Clients, customers and their relationships always present new and exciting opportunities.  I love to find fresh solutions to problems within those boundaries.

Norm joined the circus troupe after a long career in education, property management, administration and consulting. He’s passionate about helping people learn and achieve their full potential.

BRANDS SIENNA HAS WORKED ON:

B2B/B2C

Forbes.com, McGill University, The Globe and Mail, Wajax Industrial Components

Retail

CenterCorp, Brookfield, Morguard, RioCan

INDUSTRY EXPERIENCE:

Business & Leadership, Industrial, Journalism, Non-Profit, Promotional Products, Sustainability, Shopping Centres

WHAT SIENNA ACTUALLY DOES:

Day to day, I develop and execute strategies that help clients thrive on their social media platforms.  I write copy – sometimes in French! – for an array of clients, from heavy machinery to shopping centres.

WHY MARKETING?

There are never-ending ways to creatively communicate a message – marketing helps us find the perfect one.

BRANDS BILL HAS WORKED ON: 

CPG

Black River Juice, Coca-Cola, Good Red Earth Soap Company

B2B/B2C

Brampton Transit, Ferguson Chemical Innovation, Fluid Concepts, Incoe Corporation, Shred-it, The Town of Milton, VW Roadsport, Wajax Industrial Components

Retail

Brookfield, CentreCorp, Morguard, Primaris, RioCan

INDUSTRY EXPERIENCE: 

Consumer Packaged Goods, Corporate, Industrial, Food & Beverage, Environmental

WHAT BILL ACTUALLY DOES: 

I create visually appealing and compelling creative in any necessary medium. Whether I am laying out print collateral, designing a website, shooting custom images at a photoshoot, filming an interview or animating in After Effects, whatever the job requires, I make it happen.

WHY DESIGN? 

Because without design, advertisements and brands are just noise. The world needs design.

BRANDS CHRIS HAS WORKED ON:

B2B/CPG

CanWorld, Making Waves Swim School, Sick Kids, SilverCreek Group, Yorkdale, Wajax Industrial Components

Retail

CenterCorp, Morguard, RioCan

INDUSTRY EXPERIENCE:

Industrial Products, Medical Equipment, Not-for-Profit, Real Estate, Retail

WHAT CHRIS ACTUALLY DOES:

My day to day activities as a web developer revolve around programming client websites with an emphasis on subtle interface tweaks, tasteful animations and on-screen transitions.

WHY MARKETING?

Creating engaging websites for brands and industries are a key component of any marketing plan.

BRANDS DENITA HAS WORKED ON:

CPG

Black River Juice, The Honest Company

B2B/B2C

Brampton Transit, Dylex, Silvercreek Group, Venator Group, Wajax Industrial Components, Woolworth

Retail

Brookfield, Cadillac Fairview, CentreCorp, Ivanhoe Cambridge, Morguard, Primaris, RioCan

INDUSTRY EXPERIENCE:

Merchandise Buying, Photoshoots, Project Management, Retail Marketing, Store & Fixture Design, Staging, Visual Merchandising

WHAT DENITA ACTUALLY DOES:

My day to day activities revolve around managing the various projects internally at circus to ensure timelines are met, creative stays on strategy while keeping the project on budget.

WHY MARKETING?

Every day we can solve problems, make a difference, and generate lasting results.

Karen definitely knows how to keep the troupe under control at circus headquarters. From invoices and tax returns, to client dockets and office expenses, she likes to say she’s got one of the most grueling, yet satisfying jobs in the office.