Passionate About What We Do
Close collaboration allows us to be nimble and agile. We challenge one another to think differently, to create meaningful connections between people and brands and to do great work – always.
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Cheryl Cardon
Founder & President
Cheryl Cardon
Founder & President
As president and owner of circus, Cheryl is a hands-on manager responsible for leading our growth and success since founding circus in 2004.
Cheryl has knowledge and experience in all aspects of marketing and advertising, from strategic planning to copywriting and everything in between. Where Cheryl truly shines, however, is her ability to bring each of those areas together. She provides strategic oversight across all client initiatives, participates in strategy development and big picture program planning, while the day-to-day management of projects is assigned to specific managers and account coordinators.
Cheryl has provided strategic oversight across all client initiatives, for both national and local brands, including:
- Wajax
- Whirlpool Corporation
- Bayer Canada
- Black River Juice
- The Honest Company
- Fallsview Casino Resort
- Bramalea City Centre
- Yorkdale
- Oshawa Centre
- Upper Canada Mall
- Zellers
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Liz Gibson
VP of Client Services
Liz Gibson
Liz is a VP of Client Services
BRANDS LIZ HAS WORKED ON:
Retail
Bentall LP, Brookfield, CentreCorp, Cadillac Fairview, Ivanhoe Cambridge, Morguard, Primaris, Oxford Properties, RioCan
Industry Experience
Retail, Shopping Centres, Developers
WHAT LIZ ACTUALLY DOES:
As the leader of our Retail Team I train and mentor staff, develop campaigns and ensure all projects run on time and on budget. A typical day may find me writing a marketing plan, developing a strategy or making a client presentation. I’m a problem solver. Give me a situation and I’ll help you figure out a creative solution.
WHY MARKETING?
It all started in Grade 11 when I won the Ontario High School Marketing Competition. I’ve been developing new ways to engage consumers ever since!
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Angie Angeles
VP of Digital
Angie Angeles
Angie is a VP of Digital
BRANDS ANGIE HAS WORKED ON:
B2B/B2C
Making Waves Swim School, Intrawest Resort Club Group, NYE Industries, Oakville Community Foundation, Ontario Bollards, SilverCreek Group, Wajax Industrial Components
Retail
Bramalea City Centre’s FashioniCITY Loyalty Program, RioCan
INDUSTRY EXPERIENCE:
B2B, Corporate, Environmental, Industrial, Retail, Travel & Tourism
WHAT ANGIE ACTUALLY DOES:
Assessing, planning and implementing digital media strategies that build brands and maximize budgets. I work closely with clients and other stakeholders to interpret requests, build relationships, creatively solve problems and provide clear direction for everything digital from managing website builds, social media, online ads, email marketing, contests and other digital promotions.
WHY MARKETING?
The ultimate reward is seeing our expertise and effort creating real-world results for our clients.
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Marko Barac
Art Director
Marko Barac
Marko is an Art Director
BRANDS MARKO HAS WORKED ON:
CPG
Black River Juice, Castrol, Celestica, Chapman’s Ice Cream, Post Cereal, Prestone, Schick, Stone Mill Bread, The Honest Company
B2B/B2C
Brampton Transit, Loretta Foods Ltd., Mars Canada, Parks Canada, Salerno Dairy, Unilever, Vermont Castings Group, Wajax Industrial Components, York University
Retail
Brookfield, CentreCorp, East Side Mario’s, Morguard, Primaris, Sobeys, RioCan
INDUSTRY EXPERIENCE:
Consumer Package Goods, Retail, Real Estate Development Healthcare, Government, Technology, Food & Beverage, Professional & Trade Services, Education
WHAT MARKO ACTUALLY DOES:
My role at circus is to generate outstanding creative, lead & mentor a team of designers & successfully manage the creative department.
WHY DESIGN?
I enjoy the daily challenge of coming up with uncomplicated, effective solutions for our client’s complex problems.
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Norm Cardon
Director of Operations and HR
Norm Cardon
Director of Operations and HR
Norm joined the circus troupe after a long career in education, property management, administration and consulting. He’s passionate about helping people learn and achieve their full potential.
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Nicole MacPhail
Account Director
Nicole MacPhail
Nicole is an Account Director
BRANDS NICOLE HAS WORKED ON:
CPG
Delonghi, Philips, Proctor and Gamble, Saputo, Yum Brands
B2B/B2C
Postmedia, Toronto Star
Retail
Brookfield, Cadillac Fairview, Ivanhoe Cambridge, Morguard, Primaris, RioCan, Sobeys, Winners
INDUSTRY EXPERIENCE:
Food & Beverage, Consumer Packaged Goods, Retail Marketing, Financial, Print Media
WHAT NICOLE ACTUALLY DOES:
Creating award-winning campaigns for shopping centres across Canada since 2012.
With a background in marketing analytics, I’m able to provide strategic recommendations to clients that meet their objectives. As a retail marketing expert, I understand the challenges and opportunities related to property management and development as well as the unique quirks of the retail marketing world.
WHY MARKETING?
I love to see my projects come to life…from the initial idea to execution!
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Doina Janca
Senior Account Executive
Doina Janca
Doina Is a Senior Account Executive
BRANDS DOINA HAS WORKED ON:
Arby’s, Cavendish, General Motors, Harley Davidson, Hilton Hotels Honors, John Deere, Mars, Mobilicity, Somersby, Wajax Industrial Components, Wrigley
INDUSTRY EXPERIENCE:
Industrial, Consumer Package Goods, Not-for-Profit, Fast Food, Confectionary, Pharmaceutical, Hospitality, Automotive, Service.
WHAT DOINA ACTUALLY DOES:
I work closely with my clients to develop corporate branding and marketing campaigns to address key business objectives. I lead the strategy development and oversee the execution of each initiative to ensure they meet their objectives and move the brand forward both internally and externally.
WHY MARKETING:
Regardless of the size of the business or the product and service, marketing has the ability to change the consumer’s behavior and/or attitude toward a product or service. It gives me a great deal of satisfaction to be able to develop strategies and campaigns that do just that.
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Sydney Martel
Account Director
Sydney Martel
Sydney is an Account Director
BRANDS SYDNEY HAS WORKED ON:
B2B/B2C
Acerus Pharmaceutical Corporation, Allergan Inc., Biogen, Hoffmann-La Roche, Janssen Pharmaceuticals Inc., Novo-Nordisk Canada Inc., Omnipod Canada, Santen Canada, Taiho Oncology Canada, Wajax Industrial Components
INDUSTRY EXPERIENCE:
Commercial / Industrial Equipment & Products, Canadian Benefit Plan Advisors, Pharmaceutical
WHAT SYDNEY ACTUALLY DOES:
Hearing my client’s company goals. Creating and providing strategic opportunities. Executing the plan from ideation to analysis.
WHY MARKETING?
Marketing is the perfect outlet for the combination of my adventurous imagination and passion for measurable results.
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Sienna Brockman
Digital & Social Marketer
Sienna Brockman
Sienna is a Digital & Social Marketer
BRANDS SIENNA HAS WORKED ON:
B2B/B2C
Forbes.com, McGill University, The Globe and Mail, Wajax Industrial Components
Retail
CenterCorp, Brookfield, Morguard, RioCan
INDUSTRY EXPERIENCE:
Business & Leadership, Industrial, Journalism, Non-Profit, Promotional Products, Sustainability, Shopping Centres
WHAT SIENNA ACTUALLY DOES:
Day to day, I develop and execute strategies that help clients thrive on their social media platforms. I write copy – sometimes in French! – for an array of clients, from heavy machinery to shopping centres.
WHY MARKETING?
There are never-ending ways to creatively communicate a message – marketing helps us find the perfect one.
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Bill Livingstone
Graphic Designer/Photographer
Bill Livingstone
Bill is a Graphic Designer/Photographer
BRANDS BILL HAS WORKED ON:
CPG
Black River Juice, Coca-Cola, Good Red Earth Soap Company
B2B/B2C
Brampton Transit, Ferguson Chemical Innovation, Fluid Concepts, Incoe Corporation, Shred-it, The Town of Milton, VW Roadsport, Wajax Industrial Components
Retail
Brookfield, CentreCorp, Morguard, Primaris, RioCan
INDUSTRY EXPERIENCE:
Consumer Packaged Goods, Corporate, Industrial, Food & Beverage, Environmental
WHAT BILL ACTUALLY DOES:
I create visually appealing and compelling creative in any necessary medium. Whether I am laying out print collateral, designing a website, shooting custom images at a photoshoot, filming an interview or animating in After Effects, whatever the job requires, I make it happen.
WHY DESIGN?
Because without design, advertisements and brands are just noise. The world needs design.
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Hayley Cardoso
Graphic Designer
Hayley Cardoso
Graphic Designer
Having worked in the digital fashion realm both as a graphic designer and online manager of social and digital content, Hayley’s a designer with flair. She’s able to capture a brand’s personality and essence, and communicate its key attributes in unique and engaging ways. So if you catch her deep in thought, she’s likely envisioning her next brilliant solution.
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Eric Gee
Senior Developer & Strategist
Eric Gee
Eric is a Senior Developer & Strategist
BRANDS ERIC HAS WORKED ON:
CPG
Lemon Hart Rum, Steam Whistle Brewing
B2B/B2C
Speedy Auto Service, HBC, Whirlpool, Fallsview Casino
Retail
Brookfield, Cadillac Fairview, CentreCorp, Ivanhoe Cambridge, Morguard, Primaris, RioCan
INDUSTRY EXPERIENCE:
Auto Repair & Servicing, CPG, Food & Beverage, Not-for-Profit, Retail
WHAT ERIC ACTUALLY DOES:
As a strategist, innovator and inventor, I contribute to a regular stream of new ideas and approaches to solve client and company problems and bring them to fruition.
WHY MARKETING?
Clients, customers and their relationships always present new and exciting opportunities. I love to find fresh solutions to problems within those boundaries.
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Chris Yee
Web Developer
Chris Yee
Chris is a Web Developer
BRANDS CHRIS HAS WORKED ON:
B2B/CPG
CanWorld, Making Waves Swim School, Sick Kids, SilverCreek Group, Yorkdale, Wajax Industrial Components
Retail
CenterCorp, Morguard, RioCan
INDUSTRY EXPERIENCE:
Industrial Products, Medical Equipment, Not-for-Profit, Real Estate, Retail
WHAT CHRIS ACTUALLY DOES:
My day to day activities as a front-end developer revolve around programming client websites with an emphasis on subtle interface tweaks, tasteful animations and on-screen transitions.
WHY MARKETING?
Every day I get the chance to work on a diverse set of projects and immerse myself in different industries.
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Denita Scoleri
Project Manager
Denita Scoleri
Denita is a Project Manager
BRANDS DENITA HAS WORKED ON:
CPG
Black River Juice, The Honest Company
B2B/B2C
Brampton Transit, Dylex, Silvercreek Group, Venator Group, Wajax Industrial Components, Woolworth
Retail
Brookfield, Cadillac Fairview, CentreCorp, Ivanhoe Cambridge, Morguard, Primaris, RioCan
INDUSTRY EXPERIENCE:
Merchandise Buying, Photoshoots, Project Management, Retail Marketing, Store & Fixture Design, Staging, Visual Merchandising
WHAT DENITA ACTUALLY DOES:
My day to day activities revolve around managing the various projects internally at circus to ensure timelines are met, creative stays on strategy while keeping the project on budget.
WHY MARKETING?
Every day we can solve problems, make a difference, and generate lasting results.
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Karen Lutz
Office Manager
Karen Lutz
Office Manager
Karen definitely knows how to keep the troupe under control at circus headquarters. From invoices and tax returns, to client dockets and office expenses, she likes to say she’s got one of the most grueling, yet satisfying jobs in the office.