circus strategic communications inc.

PURPOSE

Do you have well-defined goal(s) for your website?(Required)

Yes

No

Websites can achieve multiple objectives, but the more honed & specific they are, the more effective the outcome.

You may want users to:

Buy your product/service
Donate
Get educated
Get involved, etc.

DESIGN

Does your design create a positive user experience?(Required)

Yes

No

The layout, visuals & design of your website can either guide or confuse your visitors.

Is your website:

Easy to navigate
Responsive on mobile devices
Visually engaging
Aligned with your visual brand identity

HOME PAGE

Does your homepage make a strong first impression?(Required)

Yes

No

Your homepage should clearly convey who your business is and what it does within a few seconds.

Your homepage should:

Immediately convey who you are
Clearly communicate the benefits of your business/product
Provide a clear path to conversion
Create a positive first impression and experience

CONTENT

Is your content relevant, engaging, and written to web standards?(Required)

Yes

No

Content should be engaging and tell your brand’s story, but it also needs to be relevant to your target audience. Remember, its about them, not you.

Your content should:

Include a variety of media (ex. video, imagery, copy, etc.)
Meets web standards (ex. WCAG compliance, W3C standards)
Speak to your customer’s pain points
Be relevant and up-to-date

CALLS TO ACTION (CTA)

Does your website contain clear calls to action in line with your purpose?(Required)

Yes

No

Your websites need to provide users a clear path to take.

CTAs could be:

Buy now
Donate today
Download brochure
Contact us

BRANDING

Does the design, look & feel of your website match your company branding?(Required)

Yes

No

One of the best ways to build trust and legitimacy is through cohesive and consistent branding.

This includes brand:

Colors
Fonts
Logo(s)
Key messaging

ANALYTICS

Are you monitoring the traffic on your website to measure its performance?(Required)

Yes

No

Analytics is one of the most effective ways to gain insight into what is (and isn’t) working on your website.

Analytics to track:

Site traffic
Traffic source
Engagement rates
Conversion rates

Search Engine Optimization (SEO)

Is your website search engine optimized?(Required)

Yes

No

Search terms are one of the main ways users discover your website. This means that all your content should be optimized to include keyword rich search terms.

SEO may include:

Backlinking
Keyword rich copy
Meta data/ tags
URL optimization

TECHNICAL

Do the mechanics of your website all function as they should?(Required)

Yes

No

One of the fastest ways to halt a customer journey and erode customer confidence is when a website doesn’t work properly.

This can include:

Broken links/buttons
Missing images
Slow loading pages
Nefarious injected code

AUDIENCE

Does your website meet the needs and expectations of all the stakeholders in your business?(Required)

Yes

No

While they may be your main priority, customers aren’t the only type of user you need to keep in mind when crafting your website.

Other audiences may include:

Investors
Partners/Vendors
Employees

website checklist

Complete our 3-minute Website Optimization Quiz