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Websites can achieve multiple objectives, but the more honed & specific they are, the more effective the outcome.
You may want users to:
The layout, visuals & design of your website can either guide or confuse your visitors.
Is your website:
Your homepage should clearly convey who your business is and what it does within a few seconds.
Your homepage should:
Content should be engaging and tell your brand’s story, but it also needs to be relevant to your target audience. Remember, its about them, not you.
Your content should:
Your websites need to provide users a clear path to take.
CTAs could be:
One of the best ways to build trust and legitimacy is through cohesive and consistent branding.
This includes brand:
Analytics is one of the most effective ways to gain insight into what is (and isn’t) working on your website.
Analytics to track:
Search terms are one of the main ways users discover your website. This means that all your content should be optimized to include keyword rich search terms.
SEO may include:
One of the fastest ways to halt a customer journey and erode customer confidence is when a website doesn’t work properly.
This can include:
While they may be your main priority, customers aren’t the only type of user you need to keep in mind when crafting your website.
Other audiences may include: