THE BREAKTHROUGH 

Reimagining the widely used cross symbol within the emergency sector led to an incredible brand transformation.

We replaced the ampersand, a feature in the original Allen + Co logo, with a plus sign to infuse a modern touch. To further enhance the icon’s significance, we introduced primary colours – red, yellow, and blue, symbolizing the company’s three fundamental services and their indispensable role in the field.

These alterations breathed new life into what might seem like a straightforward symbol, providing the brand with a lasting and meaningful narrative, resulting in a memorable and timeless visual identity.

THE CLIENT

Allen & Co is an emergency solutions provider based in Canada, servicing the Caribbean. Specializing in aviation emergency response, they provide products, services, and training for emergency response organizations across the Caribbean. 

WHAT WE DID 

  • Designed & executed a rebrand that focused on primary colours, to reflect the essential nature of the services offered 
  • Included graphic elements that both represented emergency services (via a ‘plus’ sign) and were memorable and differentiating 
  • Provided new positioning and a revised tagline that communicated their values & services cohesively 
  • Designed & developed brand package for use across all marketing collateral
  • Designed & developed trade show collateral for use across the Caribbean and North America

THEY ASKED. WE DELIVERED. 

CAMPAIGN ELEMENTS

  • Strategic Marketing Plan Development 
  • Brand Development 

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