Refreshing The And Brand.
Like most businesses that have been in operation for a long time, Ampersand Printing had been successfully supporting their brand through strong business relationships and simple marketing initiatives. But when the brand started to look tired and needed a boost, Ampersand called circus for a fresh take on their established commercial icon.
Some of This & A Little Of That.
Ampersand wasn’t looking for a full branding overhaul where all brand assets would be reviewed, revised and refreshed. Rather, they wanted their logo updated without losing any of the brand equity they’d already built.
Clean & Simple.
Testing font styles for the company name to appear both with and without the logo was a key part of the process as well – a clean and fresh font style is important for the overall impression this evolving printing company makes.
When the refreshed brand was complete and approved, a detailed brand standards guide was provided to ensure that the brand continues to live on all Ampersand communication materials in a consistent and cohesive way.
& We’re Just Getting Started.
With a refreshed logo complete, it was time to apply the new assets to Ampersand’s marketing and communications collateral. Initial work has included business cards, a presentation folder, stationary, an updated website, brochures, and a direct mail campaign.
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