AWARD WINNER
MarCom Gold Award 2017
insight
The Oakville & Milton Humane Society wanted to increase donation funds and community engagement through a well-informed and sophisticated Annual Report. Eight decades of protecting and caring for the community’s most vulnerable animals and wildlife provided the opportunity to tell a special anniversary story.
what we did
To mark the Society’s 80th year, circus designed the annual report to reflect all it had achieved, all it was doing, and all it still could do. The report would serve as a marketing tool to start discussions with new donors and educate the community about the Society’s mission.
By dividing the report into three sections, powerful stories of triumph, tragedy, humour, and happy endings were told. Cute and clever imagery highlighted incredible challenges and achievements. Colourful infographics illustrated the Society’s impact to the community, its gratitude to volunteers, sponsors and partners, and its need for continued funding in the future.
campaign elements
- ANNUAL REPORT DESIGN
- COPY EDITING
- IMAGE SOURCING
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