Horizon Gold Award 2015
Summit Creative Award Gold 2016
Although Black River Juice has been providing organic and natural pressed juices since 1979 and their customers are loyal high-quality juice drinkers, they were introducing a new spritzer that required a fresh, bold new look.
what we did
After reworking and updating the Black River Juice brand logo, circus designed the spritzer packaging to capture the essence of the products: mildly fizzy, refreshing, and delicious real fruit juice beverages.
The bright white can background ensures that the package images and text are crisp and clear, while the bright juicy colours, illustrative style, and bubble icons used across all six of the spritzer flavours, create a cohesive family of products that stand out on shelf.
- LOGO UPDATE
- PACKAGE DESIGN
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