BorderWorx is Canada’s fastest growing logistics company, with a keen focus on the Canada-US trade lane. The pending launch of a new distribution centre sent BorderWorx on the search for new ways to enhance competitiveness, as well as its partnership with clients.

Getting into the driver’s seat

circus knew that BorderWorx needed a compelling positioning and launch plan, so began by modernizing the logo and developing a tagline. The new tagline needed to be memorable and engaging, but also convey BorderWorx’s unique approach of studying each client first before finding a solution to fit. Our answer was the tagline, “Stay Curious.”

Traditional marketing wins

After developing a communication plan with a press release, banners, and sales collateral, circus designed a wrap for a BorderWorx sprinter van. The van was not only pleasing to the eye, but also communicated the new tagline and website for BorderWorx.

Prospective client calls were directly attributed to seeing the truck on the road in all its glory.

“I must say I never expected the kind of brand recognition that has come from this design on our van. It has not only generated awareness, but sales.  Great job and now we have a fleet to do this to.”

Dean Wood, CEO/President

BorderWorx Logistics

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