AWARD WINNER
Horizon Silver Award 2015
AWARD WINNER
Summit Emerging
Media Award 2015
AWARD WINNER
ICSC Silver
insight
After the successful development and implementation of FashioniCITY, the loyalty program for Bramalea City Centre shoppers, the program underwent a complete transformation from a card and kiosk system to an interactive Smartphone App enhanced with beacon technology.
what we did
The circus team built the BCC app to enhance the member experience by automating many of the interactions that build their shopper profile such as tracking mall visits, recording event attendance and enabling them to submit receipts with their phone’s built-in camera. Shoppers could then unlock perks and rewards as part of the FashioniCITY loyalty program.
While shopping, App users had access to a store directory, way-finding, and store specials, while the administration team could access Heat Mapping information to monitor traffic flow within the shopping centre.
campaign elements
App development including
- STORE DIRECTORY
- WAY-FINDING
- STORE SPECIALS
- EVENT & PROMOTION INFORMATION
- HEAT MAPPING
- REWARDS CLUB PERKS AND UNLOCKING SYSTEM
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