Horizon Creative Gold 2015
Brampton, Ontario is a rapidly growing, multi-cultural city on the edge of Toronto. New transportation corridors, state of the art buses and bus tracking technology were introduced on a route-by-route basis, to provide residents with the launch of new über fast bus service: Züm.
what we did
To drive ridership, circus developed a campaign to generate awareness and clearly communicate the benefits of riding the new Züm routes. To address language barriers, the campaign used a mix of short, easy to read sentences and clear graphics.
As each route opened, a series of high impact transit shelter posters were installed along the route to identify the benefits of taking the new bus route, while the buses themselves became media to promote the new high speed, high tech route.
- TRANSIT SHELTERS
- BUS BOARDS
- NEWSPAPER ADS
- ONLINE ROUTE MAPS
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