To communicate their strong relationship with their people and their customers, Wajax introduced the positioning statement – Together we get more done. Overtime, it became apparent that their branding, including creative, needed to evolve to better communicate this positioning and remain competitive and current.
Updated creative incorporated images of people who work in the industries Wajax serves from construction and mining to fisheries and food production, all across Canada. By incorporating people, the messaging has shifted from purely selling a commodity to communicating the value of the people behind the equipment that make this country run.
A newly strengthened positioning statement and strong supporting creative sharpened this historic company with a current, competitive edge, while remaining true to their roots.
- BRAND POSITIONING
- CREATIVE DESIGN
- HEADLINE DEVELOPMENT
- WEBSITE REDESIGN
- BRAND GUIDE
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