W3 Silver Award 2021
The breakthrough idea
A series of five unconventional sensory videos that told the story of Wajax’s end-to-end capabilities, without using a single word.
Each short video was geared to a different segment of the food & beverage industry, all visually and audibly building momentum, demonstrating the industry’s fast pace and Wajax’s ability to keep operations running at peak performance and efficiency.
Wajax is a leading Canadian industrial product distributor and solution provider offering an extensive range of world class brands, products and services that support industries central to the Canadian economy.
Wajax approached us looking for a digital solution to strengthen their position in the Food and Beverage industry – a highly competitive, niche industry – with the goal of cross-selling their range of equipment, products and services to existing and prospective customers.
With the inundation of marketing “noise” bombarding online users, we knew our greatest challenge wasn’t just to get our audience’s attention, but also to maintain it.
Breaking through the clutter of advertising was key, and with the superior social media engagement rates of video content, we knew a video content strategy was the way to go.
But not just any video strategy.
THEY ASKED. WE DELIVERED.
- Campaign strategy
- Video sourcing & editing
- Social media
- Reach: 73,856
- Impressions: 100,209
- Website visits: 680
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