AWARD WINNER
DAVEY Outstanding Community
Building Gold Award 2018
AWARD WINNER
Summit Creative Award Gold 2019
insight
Hudson’s Bay Centre is a downtown shopping concourse located at Toronto’s busiest subway stop. Shoppers always seem to be in a hurry, running errands, grabbing a coffee or a quick lunch before heading back to the office.
what we did
circus’ insight-based approach was to create a more relaxing and visually appealing environment so that HBC’s busy downtown office workers would elect to stay indoors and shop. The strategy was to bring the beauty of nature inside and provide a more natural, stress-free environment for the HBC commuters and customers, with the “Just Breathe” campaign.
campaign elements
- CAMPAIGN STRATEGY AND DESIGN
- SOCIAL MEDIA
- INTERIOR HOARDING
- DIRECTIONAL SIGNAGE
- EXPERIENTIAL MARKETING EVENTS
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