AWARD WINNER

DAVEY Outstanding Community
Building Gold Award 2018

AWARD WINNER

Summit Creative Award Gold 2019

insight

Hudson’s Bay Centre is a downtown shopping concourse located at Toronto’s busiest subway stop. Shoppers always seem to be in a hurry, running errands, grabbing a coffee or a quick lunch before heading back to the office.

what we did

circus’ insight-based approach was to create a more relaxing and visually appealing environment so that HBC’s busy downtown office workers would elect to stay indoors and shop. The strategy was to bring the beauty of nature inside and provide a more natural, stress-free environment for the HBC commuters and customers, with the “Just Breathe” campaign.

campaign elements

  • CAMPAIGN STRATEGY AND DESIGN
  • SOCIAL MEDIA
  • INTERIOR HOARDING
  • DIRECTIONAL SIGNAGE
  • EXPERIENTIAL MARKETING EVENTS

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