AWARD WINNER
Summit Creative Award Bronze 2020
insight
Lynden Park Mall, a regional shopping centre located in Brantford, Ontario, was constructing a new wing with H&M to be the first of many stores to open.
To kick things off, a 220’ hoarding, spanning the length of the wing, was needed to demonstrate the fashion-forward look and feel of the new merchandise mix and attract new tenants and shoppers.
what we did
circus created a contemporary design that reflected the new direction and conveyed the new energy and style. The eye-catching black and white photography provided a strong visual contrast when paired with the bright and inspiring headlines. This “not to be missed” hoarding sent a strong and vibrant signal of the brand’s exciting transformation.
campaign elements
- DESIGN
- IMAGE SELECTION
- COPYWRITING
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