Sweet & Stylish
Lynden Park Mall was ready to elevate their brand with a clean and contemporary look that still resonated with the established, traditional shopper.
The Sweet & Stylish campaign was devised to capture the warmth of the community. A friendly hero image was selected as the main subject in contrast to the natural background. Super imposing the copy onto the image includes a salute to the season, while the white key lines frame the key messages and reiterate the crisp feeling.
The multi-platform campaign includes a variety of in-mall and digital components along with a refreshed website.
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