A deep dive into web design
Making Waves Swim School needed a website that could grow with them, be user friendly, and also communicate their core values of safety, expertise and fun! With multiple locations, a need for clients to view class schedules and plan for multiple children to take lessons, a third party online registration system, as well as manage job postings & applications – this website required lots of built-in functionality.
Keeping fun afloat
The new site was specially designed to give visitors easy access to relevant content. A two tier navigation menu, expandable content elements and frequent calls to action ensure that site visitors can easily find the information they need to progress through the website. Testimonials and program overviews were added to the homepage and a calendar feature was side-anchored to the site so visitors can view important dates without leaving their current page.
Clever calls to action such as “Start Swimming!” were used to keep the user experience fun. The logos of MWSS swim safety partners were added to the bottom of the homepage to subtly emphasize how much the company values safety.
Testing the waters
All website features were thoroughly tested to make sure that everything from lesson registration to website exploration met WCAG2.0 web accessibility standards for AODA compliance. We also ensured that the site was mobile friendly and easy-to-use.
It’s all going swimmingly
circus drives traffic to mwss.ca for program registration with pay-per-click campaigns and creates monthly blogs to generate new interest in learning to swim. As the swim school continues to grow and add new locations, their new site provides a positive user experience and makes excellent first impressions with new customers!
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