insight
A company’s website is often the first point of contact and the first opportunity to convert a visitor into a customer. JCL approached circus to strengthen their brand identity as a trusted, premium, high-end brand and develop a strategic web content strategy that would communicate their unique benefits, extensive experience and personalized customer service model.
what we did
Discovery meetings and competitive research provided several key insights that were then applied to their branding and web refresh.
Keyword rich content was added throughout the site to ensure the site was SEO optimized and communicated JCL’s value-add services and solutions. Images of people anchored the design to reinforce this competitive differentiator.
The customer journey was consolidated, website navigation was simplified and the conversion path was streamlined by adding CTAs on every page that linked to a contact or request a quote form.
The final result was a bright contemporary website that was easy to navigate with content that resonated with the target audiences and included strong calls to action that led to easy-to-use forms that, in turn, facilitated increased conversion and market share retention.
campaign elements
- BRAND REFRESH
- WEBSITE DESIGN AND IMPLEMENTATION
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