Our Work: Regional Tourism Ad Campaign

insight

Canada’s 150th birthday celebration provided an excellent opportunity for the Town of Halton Hills Tourism Committee to grow awareness – locally, regionally and nationally. circus jumped on board by initiating the idea of flying the largest number of Canadian flags on July 1st in order to claim the title of Canada’s Most Patriotic Town.

what we did

Not only did circus come up with the idea but took the leading role in the campaign’s execution and promotion. The cornerstone of the campaign was an interactive website featuring a town map where residents could register the location of their flag while tracking progress towards the goal of flying over 15,000 Canadian flags and claiming the title of Canada’s Most Patriotic Town.

By July 1, over 57,000 flags were registered, receiving national media attention and a flyby salute by the Canadian Forces Snowbirds in recognition of our achievement.