PLATINUM AWARD WINNER 2022
Summit Marketing Effectiveness Awards
GOLD AWARD WINNER 2022
Horizon Interactive Awards
THE BREAKTHROUGH
An award-winning website redesign/rebuild for agriroots.ca, designed for a very niche market with three distinct target audiences in the agriculture finance market.
THE CLIENT
AgriRoots Capital Management Inc. is an alternative lending company that works in partnership with mortgage brokers to help fund farms and agri-businesses across Canada.
THE CHALLENGE
Design a modern and user-friendly website for a niche market – alternative lending solutions for Canadian agri-businesses – while targeting three unique audiences: Canadian farmers, mortgage brokers and investors.
THE INSIGHT
The combination of the client’s unique industry with their distinct target audiences required the website structure and messaging to be highly strategic and clear. We needed to design pathways and messaging for each unique visitor, whether they were a mortgage broker, a farmer or a potential investor, while clearly communicating all of AgriRoot’s service offerings.
WHAT WE DID
- Clarified AgriRoots’ positioning & homepage messaging to clearly and quickly inform all users of the company’s offerings
- Enhanced the Navigation and page structures, creating seamlessly pathways for users to find more information specific to their interests
- Updated the design of the website to reflect new/refreshed branding
- Produced a visually impactful and market relevant hero video for the homepage
THEY ASKED. WE DELIVERED.
CAMPAIGN ELEMENTS
- Website Redesign
- Website Build
- Image Sourcing & Design
- Copywriting & Positioning
- Video Editing
- Google Analytics Configuration
RESULTS
- PLATINUM Summit Marketing Effectiveness Award – Website Category
- GOLD Horizon Interactive Award – Website (Banks/Finance) Category
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