insight

Essential services need their own essential services to keep them running.

Our client, Wajax, was going full speed during the pandemic supporting essential services right across the country and wanted to let all essential services know that they were there for them, 24/7/365 coast-to-coast.

what we did

Companies in the essential services sectors were working day and night and we wanted to make them aware that Wajax was there to help.

To communicate this message circus developed the “We’ve Got Your Back” campaign. Wajax is known for its people and their dedication to the customers and their communities so we invited the branches from coast-to-coast to help us create the We’ve Got Your Back campaign starting with a video.

Wajax branches from across Canada were quick to submit video footage of themselves delivering the We’ve Got Your Back message in a visually engaging, upbeat and personable way.

Our in-house studio team then compiled the smart phone videos to create a strong message of hope and solidarity that resonated with customers and employees.

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