insight

The traditional Santa Photo Op was put on hold in 2020, yet shoppers were still looking for activations to make them smile, engage and look forward to new Holiday Season experiences.

what we did

Hello Winter Wonderland! Using festive imagery to depict a traditional outdoor scene, circus created a new Photo Opportunity in the form of a giant wall for Cambridge Centre, Cambridge, Ontario. This freestanding display allowed for shoppers to social distance yet capture their own Holiday photos to share on social media.

Imagery also provided content for social media in the form of a contest, asking shoppers “their favourite thing to do over the Holidays” with bonus entries for those that shared a pic at the wall, on their social media.

To add to the community feeling, for each comment shared, Cambridge Centre donated $1.00 to their local food bank.

campaign elements

Wall Design | In Mall Signage | Social Media Creative | Social Media Contest Management

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